Subaru's exhibit is not as flashy as other ones at the auto show, but the automaker prides itself in producing quality and long lasting vehicles. A four-door Crosstrek with color like the sky stood out as well as a white four-door Outback with a bicycle on top.
Subaru spokesperson Dominick Infante says Ann Arbor is a very big market for them because their customers tend to have a college degree. Engineers, nurses and doctors are among some of their best clients.
The automaker says it keeps Ann Arbor in mind when it develops marketing materials.
— Jorge Avellan is the Ann Arbor beat reporter and anchor for 89.1 WEMU News. Contact him at 734.487.3363 or email him firstname.lastname@example.org