89.1 WEMU

Detroit Auto Show Coverage: Subaru Says Ann Arbor Is An Important Market For The Automaker

Jan 13, 2016

Subaru is among the automakers participating at the North American International Auto Show in Detroit. 


Subaru's exhibit is not as flashy as other ones at the auto show, but the automaker prides itself in producing quality and long lasting vehicles.  A four-door Crosstrek with color like the sky stood out as well as a white four-door Outback with a bicycle on top.

Subaru spokesperson Dominick Infante says Ann Arbor is a very big market for them because their customers tend to have a college degree.  Engineers, nurses and doctors are among some of their best clients.

The automaker says it keeps Ann Arbor in mind when it develops marketing materials.

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— Jorge Avellan is the Ann Arbor beat reporter and anchor for 89.1 WEMU News.  Contact him at 734.487.3363 or email him javellan@emich.edu