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It may be cold outside, but using alternative transportation to get around town is still a vital component of Ann Arbor’s A2Zero Carbon Neutrality plan. That’s the idea behind the “Conquer the Cold” challenge. The challenge is organized by the 'getDowntown' program runs through February 20th. WEMU's David Fair spoke with 'getDowntown' director, Lilliane Webb, to learn more about goals and impact.