89.1 WEMU

branding

Danielle Milner / twitter.com

A key to the success of any business, organization, or institution is knowing your audience.  Marketing and advertising will help seal your product, but it is branding that will create emotional connection and loyalty.  As such, branding has become an art form unto itself.  In this week's "creative:impact," WEMU's David Fair and Arts Alliance CEO Deb Polich connect with Danielle Milner, a partner at the Ypsilanti branding studio DO:BETTER.