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School Closing Information

The Invisible 95%?

By now you've probably heard us talking about how only 5% of WEMU's 67,000 listeners are donors.  And it's true.  Fewer than 4000 of you provide the funding for the people and programs everyone enjoys.  And we cannot thank you enough for your generosity, your consistency, and your faith in WEMU; past, present, and future.  You are our lifeblood. If only 1000 more of you become donors, this year, WEMU will be able to invest nearly $200,000 more into people, programs, and quality content every year.  More local news.  More local music.  More community service.  

Non-commercial, fact based reporting is made possible by your financial support.  Make your donation to WEMU today to keep your community NPR station thriving.

Volume makes all the difference.  If a 4000 seat auditorium counts on a $140,000 return from a concert and only 5% support it; either the concert would be canceled or tickets would be $700 apiece.  If only 5% come out to an event in a stadium that seats 112,000; they would need to charge $1 million dollars per ticket or incur a huge financial loss.  Because a 5% return is not sustainable.

For many years WEMU's donor base was 10-11% of the entire audience.  Now we are enjoying our highest audience totals ever thanks to the people, programs, and quality content you hear every day.  But the donor population has not grown at the same rate.

1000 more donors can get that total to 8% of the total audience and make a huge difference to WEMU; from surviving to thriving.

If you have not made a financial gift to WEMU this year or if you have never made a financial gift to WEMU, we're talking to you.  Please make your gift today and help us reach that 8%.  Individuals, businesses, and foundations are WEMU's greatest source of revenue.

 

Thank you.