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Use Of New Media: 89.1 WEMU

2014 was a year of massive digital expansion for 89.1 WEMU.  Here you'll find a presentation detailing the numerous projects, big and small, that we implemented during the year which GREATLY enhanced our new media offerings.  Our small staff did huge things this year and it paid off with large increases in our online footprint and audience interaction.


Click here to view slideshow presentation

Highlights of WEMU's New Media efforts through 2014:

  • On Demand Audio of music shows "Weekend Rewind"
  • Responsive Website Redesign
  • Integration of multimedia content into regular stories
  • Coordinated social media campaigns for fundraising and community activities
  • NPR One roll out automates local newscasts and content
  • Online listener survey
  • Expansion of real time feedback methods
  • Use of real time weather/traffic updates in all programs with studio dashboard
  • Experimentation with "live blogging" our Spring Pledge Drive and breaking news events
  • Live updates on the web site during election night coverage
  • Dynamic redesign and expansion of email newsletter campaign
  • Expansion of streaming audio choices for listeners (submission on iTunes radio, TuneIn, WEMU app) with now playing information 
  • App update (includes title/artist info during music programs)


Patrik is a graduate of Eastern Michigan University and functions as the New Media/Social Media manager for 89.1 WEMU.