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EMU Hosts Workshop On The Impact of Digital Marketing In Our Everyday Lives

Eastern Michigan University's College of Business is hosting its annual Search Marketing Workshop on Friday and you're invited.

The theme is "Fusion of Everything."  They will discuss all types of digital platforms from the internet, mobile devices and even home entertainment systems and how they are impacting our lives.

The professional networking and training workshop is an effort to answer a few tricky questions that come up every day:

Digital has moved from being a purely web phenomenon to being a web, mobile, car, home entertainment system, etc. phenomenon. Still at the heart of this fusion we find our old digital friends, search and social media. How has this fusion of everything transformed the digital landscape? What has stayed the same? What strategies can we use to succeed in this rapidly transforming landscape?

EMU professor and organizer of the event, Bud Gibson, says the digital world is a strong tool for marketing.

The event runs from 7:30 AM to 2:00 PM Friday at the EMU Student Center.  You'll find some interesting tidbits from the workshop by following the #emudigitalhashtag on Twitter.

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— Jorge Avellan is the Ann Arbor beat reporter, and anchor for 89.1 WEMU News. Contact him at 734.487.3363 or email him studio@wemu.org



— Patrik Holubik is the WEMU New Media Coordinator and social media producer for 89.1 WEMU. Contact him at 734.487.3363, on twitter @PatrikHolubik or email him pholubik@wemu.org

Patrik is a graduate of Eastern Michigan University and functions as the New Media/Social Media manager for 89.1 WEMU.