89.1 WEMU

Media Companies

You Li

With the ever-changing modern media landscape we have seen the rise of a 21st century phenomenon: native advertising.  It has been used to supplement lost revenue streams for cash strapped media companies.  Host Patrick Campion sits down with Dr. You Li of Eastern Michigan University's Journalism Department to talk about her recently published study where she looked at hundreds of examples of native advertising in digital media.  Together, they discuss the effect it has on consumers, on the newsroom, and on journalism as a whole in this edition of "Focus on EMU."