Sara Billmann

Michigan Attorney General Dana Nessel is investigating a ticket sales company after the University Musical Society at University of Michigan shared numerous reports of customers being scammed. WEMU’s Ana Longoria reports.

Few things make Sara Billmann happier than a sold-out auditorium or event with an audience responding with enthusiasm. As UMS’s marketing and communications V.P., Sara is known as one of, if not THE best, arts marketer in the country. Sara joins creative:impact host Deb Polich, and they talk about how innovative, data-driven target marketing drives UMS on this edition of "creative:impact."