marketing

The digital age continues to expand across the business spectrum.  Eastern Michigan University recognized this trend and started a program to help its students enter the digital business world more prepared and much more confident.  In this week's "Focus on EMU," WEMU's Patrick Campion learns about EMU's Center for Digital Engagement with its director, Bud Gibson.  They also talk about this year's Digital Engagement Workshop, which the center recently hosted.

As the holiday shopping season gets underway, it might be helpful to stop and think about what you plan to spend and why you do it.  89.1 WEMU's Lisa Barry talks to University of Michigan associate professor of marketing Scott Rick about his research on our spending habits, which he says may be formed as young as five years old.

Artists need people to help get the word out on their work, which can be a lot of work by itself.  Fortunately, there are conferences that help making such public relations work more effective.  WEMU's David Fair and Arts Alliance CEO Deb Polich talks to Arts Alliance communications director Lauren James about such events, including the first-ever "Creative Washtenaw Communications Conversation," in this week's "creative:impact."