The hiring of Jim Harbaugh as the new University of Michigan football coach could help boost sales at some area stores.
Expect to see plenty of number four jerseys at Michigan football games next season, and they won't be for a current player. That's the number Jim Harbaugh wore as quarterback for the team in the mid 1980's, and the jerseys are back in stores now.
M-DEN Co-owner Scott Hirth expects a boost in sales of all Michigan merchandise. "The number one thing isn't really wins and losses so much, it's buzz and there is no question there is great buzz and a lot of happiness in the Michigan family right now about naming this new coach," Hirth says.
Hirth says sales are typically down after Christmas so it's not a bad time to have this extra buzz about U of M.