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pure michigan

Lake Michigan
Lisa Barry / 89.1 WEMU

Roughly half of the workers in Michigan's tourism industry have lost their jobs due to the coronavirus pandemic, according to Dave Lorenz, vice president of Travel Michigan, creators of the "Pure Michigan" campaign.

WEMU's Lisa Barry talked with Lorenz about the immediate impact of the health crisis, who says it will likely take some time, but pent-up demand for travel will benefit the state down the road.

Pure Michigan
Wikipedia Media Commons / wikipedia.org

The multi-million dollar Pure Michigan campaign is getting an evaluation.  The state Auditor General started a review this week.

Pure Michigan
J. Stephen Conn / flickr.com

A federal lawsuit is challenging the right of regional tourism bureaus to charge room fees for travel campaigns, such as Pure Michigan.  

Of course there's more than 8 reasons, but here's a fun list of some great things you can find in and around Ypsilanti, from our friends at Visit Ypsi.


Social media is a valuable marketing tool for businesses, and expertise in the field is a highly sought after commodity.  Eastern Michigan University's new Center for Digital Engagement is taking students and clients to new online heights.

Ypsilanti in the "Pure Michigan" Spotlight

Aug 20, 2012

The city of Ypsilanti  will be in the spotlight in a new Pure Michigan ad, and city residents can get in on the fun this Wednesday.